The pressure can be painful for companies that are interested in submitting bids during a go-shop period, as the time frame is often too short to perform due diligence useful for the goal. As a result, some go-shop agreements contain a provision that would allow XYZ to continue negotiations with another bidder at the end of the go-shop deadline if the other bidder is genuinely serious. We will then look at the impact of Go-Shop rules on the rewards offered. Initial bid premiums and contractual clauses, such as a go-shop, will likely be defined jointly in negotiations between the bidder and the target. In the absence of a Go-Shop provision, the initial bidder`s strategy could be to include (1) the likelihood of a competing bid under the Go-Shop provision and formulate a lower initial bid in order to preserve a margin of safety that later corresponds to a competing bid, or (2) submit a higher initial bid to discourage competing bids that might result from Go Shop`s availability. The go-shop rules arose in response to the tension between the benefit resulting from the signing of a definitive transaction, the conclusion and exploitation of the benefits of the transaction of which are realized as soon as possible, and the obligation for the directors of the target entity to fulfill their fiduciary duties by obtaining for their shareholders the greatest value of their shares, reasonably available. When a board of directors of objectives chooses to forgo an auction before approving a purchase or merger agreement, it can increasingly choose to protect itself by insisting on the inclusion of a go shop provision in the agreement. A go-shop layout essentially allows an objective to use an agreement with an original bidder as a harassment horse and the terms of that agreement as land for possible better bids. The shareholders` expression of interest argues that the targets use go-shop rules to improve incentives for offers while protecting shareholders` interests. Potential bidders are more likely to participate in the tendering procedure and are aggressive when they are compensated for negotiation costs and external information externalities and when they complete the procurement process in a timely manner. .